A bit more about me.

Hello.

My name is Lyndsay. I’m a copywriter, book-lover, and custard-cream connoisseur.

Writing has always been a passion of mine. When I was five-years-old, I wrote an intriguing tale about an elephant named Arnold, who had a stunted trunk. All the other elephants laughed at him. It was a truly awful story. But I have been writing ever since. It’s what I love to do.

Over the past eight years, I’ve developed a particular style that works. My writing is warm and informal. I avoid corporate jargon. I hate pretension. I want your audience to know that they can trust you. I want them to feel like they’re part of a conversation.

SEO and copywriting.

I have one rule. Write for your audience and not for search engines. But as search engines like Google become more and more technologically advanced, the needs of both have begun to blur. Essentially, they want the same thing - good content. 

Keyword stuffing, spammy links, and poor copy are tactics that might have worked ten years ago, but they certainly won't work now. Employ these strategies and wave bye bye to your website as it plummets down the rankings.

What I do is write fresh, creative content that both your users and Google will love. Visit my SEO copywriting page to find out more.

Business and words working together...

My degree was in Advertising Management and Brand Management. I have spent the last seven years working in marketing and the majority of that time I have been writing. Press releases, web copy, social media, blogs...now is truly a time for words to shine, more so than ever before. Marketing and good copywriting are a unique combination...I don't just make snappy sentences; I increase sales too. 

The importance of storytelling.

Storytelling is thousands of years old, and our appetite for a good story hasn’t ceased yet. How many times have you said the words just another episode, or stayed up late to finish a book?

It’s no wonder brands are catching on.

I have been writing fiction—short stories and novels—for the past five years. I love to incorporate storytelling into my commercial work, and I have seen a profound effect on the end results when I do.

Stories can create a powerful and personal connection with your audience. They can encourage and inspire action. They are a vital part of content marketing.

professional copywriter lyndsay cambridge

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