Blog Post Writing.
Blogging has many benefits; it helps drive traffic to your website, establishes you as an expert in your field and has a positive impact on SEO (search engine optimisation).
On average, 62% of businesses have a blog (up 14% from 2009). Business owners recognise the power of blogs (which is great), but many business owners simply don’t have the time to create content with impact.
I say the words, content with impact, for a reason. Many businesses can and do produce blogs posts, but the posts often fall flat. Meaning they gain little traffic and contribute nothing to the overall sales of the business. Essentially, maintaining a blog is a huge waste of time.
But it doesn’t have to be.
I create blog posts that attract an audience. I research topics that people search for. I advise on how best to promote your posts. I encourage your end-user to take action.
My blog posts convert.
On average, my blog posts receive thousands of views. Why? Because I create content that people want, and I present it in such a way that’s easy to digest. Your end-user does not want to work hard to understand your content – simplicity is key.
All my blog posts include the following:
- Fully optimised blog posts – including keyword research
- 450 (min) per post
- One quality stock image per post (if required)
- Marketing and promotion plan for each post
- Call to action focus
- Headlines that attract
- Variety of post formats – list, how-to’s, reviews, opinion pieces, reviews
- Reflection of your brand
- Unique voice
Sometimes, one particular topic is just too big to fit into one post. If this is the case, it can be effective to create what’s called, a blog series. This is a series of smaller blog posts that connect your content together.
In a blog series, the information is presented in smaller chunks, much like chapters in a novel.
There are powerful benefits to creating a blog series. It creates regular and loyal readership – enhancing your chances to convert your end-users into customers. It also has a great impact on SEO – linking one post to the next in an organic way. Finally, it can position you as an expert in your field, differentiating yourself from the competition.
If you’re interested in creating a blog series, just contact me for a quote.