Lyndsay's Blog

Packed full of tips and advice about copywriting, content marketing and SEO.

Top 10 Storytelling Secrets That Every Business Should Be Using

Top 10 Storytelling Secrets That Every Business Should Be Using

Storytelling is a powerful marketing tool; one used by giants such as Apple, Google, and Virgin. But how can small businesses incorporate storytelling techniques? I’ve outlined my top ten tips below.

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How I went from misspelling my own name to becoming a copywriter

How I went from misspelling my own name to becoming a copywriter

So, this month I’ve been talking about the power of stories. I’ve been trying to encourage you to share your story - to be personable, open and transparent.

I have a confession...

Even though I’ve been encouraging you to do these things, I’ve neglected to do them myself.

Why?

Because it’s scary putting yourself out there. But if I’m trying to encourage you to do it, then surely I should show some courage myself, right?

Right.

*Takes another swig of wine*

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5 Simple Questions To Ask To Get A Compelling Testimonial

5 Simple Questions To Ask To Get A Compelling Testimonial

We’re continuing with the theme of storytelling this week, only now, we’re looking at other ways to incorporate stories into your business.

If you haven’t had a look at my first post about this, I recommend you do! It’s a great place to start - Storytelling for Business Part 1.

If you don’t already have an interesting personal story about how and why you set up your business (and even if you do), then fear not! Stories don’t just have to come from you!

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How To Craft Stories That Sell Your Service - Part 1

How To Craft Stories That Sell Your Service - Part 1

The human appetite for a good story is still as strong as it was a thousand years ago. The medium may have changed. We no longer etch out symbols onto stone walls – instead, we binge on Netflix. But the premise is still the same. We crave a good story. Stories help us understand the world; they inspire us, they frighten, delight, tickle and awe us.

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Roundup: 17 Tips That Will Instantly Improve Your Copy

Roundup: 17 Tips That Will Instantly Improve Your Copy

At the end of each month, I’ll do a quick-fire round-up of everything we’ve learnt so far, with a few extra tips thrown in.

By following the rules below, I guarantee you’ll transform your copy into something that will engage your readers and inspire them to take action.

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So what? Crafting Copy that Makes People Care

So what? Crafting Copy that Makes People Care

I have spent years critiquing and editing marketing copy, and there is often one mistake that the majority of people make – they assume their audience cares.

Now, I’m not saying that your audience doesn’t care. Maybe they do, maybe they don’t. But in a crowded marketplace, where on average readers are bombarded by 5000 marketing messages per day, you’re gonna’ have to work hard to get them to invest in your product or service.

So how do you do it?

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3 Top Tips for Crafting Content that Converts

3 Top Tips for Crafting Content that Converts

This week, we’re going to talk more in-depth about your writing style. And more importantly, how your copy can convert readers into customers. 

Because ultimately, that’s what it’s all about. 

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How to Find Your Voice - Copywriting 101

How to Find Your Voice - Copywriting 101

Business owners often worry about what they say rather than how they say it, and that’s where they’re missing a trick. 

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Copywriting 101 - Welcome 2016!

Copywriting 101 - Welcome 2016!

Well, it’s almost 2016, and to mark the beginning of this exciting New Year, I’ve decided to launch my first ever copywriting and content marketing course. 

Each week, I will release one blog post, which will show you how good content can transform your readers into customers. 

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