Storytelling is a powerful marketing tool; one used by giants such as Apple, Google, and Virgin. But how can small businesses incorporate storytelling techniques? I’ve outlined my top ten tips below.
So, this month I’ve been talking about the power of stories. I’ve been trying to encourage you to share your story - to be personable, open and transparent.
I have a confession...
Even though I’ve been encouraging you to do these things, I’ve neglected to do them myself.
Because it’s scary putting yourself out there. But if I’m trying to encourage you to do it, then surely I should show some courage myself, right?
*Takes another swig of wine*
We’re continuing with the theme of storytelling this week, only now, we’re looking at other ways to incorporate stories into your business.
If you haven’t had a look at my first post about this, I recommend you do! It’s a great place to start - Storytelling for Business Part 1.
If you don’t already have an interesting personal story about how and why you set up your business (and even if you do), then fear not! Stories don’t just have to come from you!
The human appetite for a good story is still as strong as it was a thousand years ago. The medium may have changed. We no longer etch out symbols onto stone walls – instead, we binge on Netflix. But the premise is still the same. We crave a good story. Stories help us understand the world; they inspire us, they frighten, delight, tickle and awe us.
At the end of each month, I’ll do a quick-fire round-up of everything we’ve learnt so far, with a few extra tips thrown in.
By following the rules below, I guarantee you’ll transform your copy into something that will engage your readers and inspire them to take action.
I have spent years critiquing and editing marketing copy, and there is often one mistake that the majority of people make – they assume their audience cares.
Now, I’m not saying that your audience doesn’t care. Maybe they do, maybe they don’t. But in a crowded marketplace, where on average readers are bombarded by 5000 marketing messages per day, you’re gonna’ have to work hard to get them to invest in your product or service.
So how do you do it?
Well, it’s almost 2016, and to mark the beginning of this exciting New Year, I’ve decided to launch my first ever copywriting and content marketing course.
Each week, I will release one blog post, which will show you how good content can transform your readers into customers.