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So what? Crafting Copy that Makes People Care

So what? Crafting Copy that Makes People Care

I have spent years critiquing and editing marketing copy, and there is often one mistake that the majority of people make – they assume their audience cares.

Now, I’m not saying that your audience doesn’t care. Maybe they do, maybe they don’t. But in a crowded marketplace, where on average readers are bombarded by 5000 marketing messages per day, you’re gonna’ have to work hard to get them to invest in your product or service.

So how do you do it?

Recent Comments
Guest — Lizzie
Love this breakdown, Lyndsay! It took me a while to figure out the "so what?" factor behind copywriting, but as soon as you start ... Read More
Monday, 18 January 2016 5:05 PM
Lyndsay
Glad you found it useful, Lizzie! If you focus not just on the benefits, but the particular benefits that appeal to your target ma... Read More
Monday, 18 January 2016 5:05 PM
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