I have spent years critiquing and editing marketing copy, and there is often one mistake that the majority of people make – they assume their audience cares.
Now, I’m not saying that your audience doesn’t care. Maybe they do, maybe they don’t. But in a crowded marketplace, where on average readers are bombarded by 5000 marketing messages per day, you’re gonna’ have to work hard to get them to invest in your product or service.
So how do you do it?