Lyndsay's Blog

Packed full of tips and advice about copywriting, content marketing and SEO.

Roundup: 17 Tips That Will Instantly Improve Your Copy

Roundup: 17 Tips That Will Instantly Improve Your Copy

At the end of each month, I’ll do a quick-fire round-up of everything we’ve learnt so far, with a few extra tips thrown in.

By following the rules below, I guarantee you’ll transform your copy into something that will engage your readers and inspire them to take action.

Recent Comments
Guest — Laurelle
Great tips Lyndsay! I especially like Number 3 Thanks for sharing x
Monday, 25 January 2016 9:09 PM
Lyndsay
Thank you, Laurelle! Yes, number 3 is my personal fave too
Tuesday, 26 January 2016 3:03 PM
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So what? Crafting Copy that Makes People Care

So what? Crafting Copy that Makes People Care

I have spent years critiquing and editing marketing copy, and there is often one mistake that the majority of people make – they assume their audience cares.

Now, I’m not saying that your audience doesn’t care. Maybe they do, maybe they don’t. But in a crowded marketplace, where on average readers are bombarded by 5000 marketing messages per day, you’re gonna’ have to work hard to get them to invest in your product or service.

So how do you do it?

Recent Comments
Guest — Lizzie
Love this breakdown, Lyndsay! It took me a while to figure out the "so what?" factor behind copywriting, but as soon as you start ... Read More
Monday, 18 January 2016 5:05 PM
Lyndsay
Glad you found it useful, Lizzie! If you focus not just on the benefits, but the particular benefits that appeal to your target ma... Read More
Monday, 18 January 2016 5:05 PM
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Copywriting 101 - Welcome 2016!

Copywriting 101 - Welcome 2016!

Well, it’s almost 2016, and to mark the beginning of this exciting New Year, I’ve decided to launch my first ever copywriting and content marketing course. 

Each week, I will release one blog post, which will show you how good content can transform your readers into customers. 

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