Ever heard the phrase content is king? I bet you have. It became a popular phrase during the mid 1990s when Bill Gates piped content as the single most important aspect of the Internet.
And do you know what? He was right.
Content drives everything. It is the foundation to all that we see, hear and experience on the Internet. It fuels social media and has given birth to thousands upon thousands of news websites, blogs and forums across the globe.
But what does this have to do with my business?
The answer: everything.
Times are a changin’
Twenty years ago, during the formative years of the Internet, you could set up shop online, sit back and wait for the sales to roll in.
Now, eighty-eight percent of businesses use social media and sixty-two percent of businesses have a blog. Add to that, that seventy domains are registered every minute of every day and you have a very active (and very competitive!) market place.
How do I compete?
There are three key steps I use in order to compete in this heavily crowded market place.
1. Produce quality content that entertains or informs your potential customer
2. Optimise this content in order to get yourself in front of your potential customer
3. Use social media to promote your content and build a dialogue with your potential customer
Well, yes and no. It takes skill to create fresh, entertaining and informative content. It takes even more skill to make that content appealing to search engines. And finally, it takes a time—and a lot of it—to both create and promote your great content.
Done For You Content Marketing
For those of you looking for a complete content marketing service, tackling everything from blog content, to social media, web copy to press, then get in touch for a quote.
What I Can Do For You.
I can create a full content marketing strategy designed to get you in front of more customers, build your brand and increase your sales – because, let’s be honest, that’s what it’s all about.