Beautiful designs, pretty colours, user-friendly navigation system…anything else?
Website copy is usually the last thing businesses think about. Why? I’m not sure.
Maybe it’s not as sexy as the other elements that make up a website, but I assure you, it’s just as important.
You have just a few seconds to grab your users' attention, so if you can’t convey who you are, what you have to offer and how your product or service will have a huge benefit to the end-user, then think about drafting in a copywriter.
My kinda style.
I create website copy that encourages your end-user to do something, whether that be to subscribe to your email list, give you a call or hit that buy now button.
I write simply and clearly but also with warmth and personality. I like to reflect your brand within the copy.
My writing will vary drastically from business to business. I certainly wouldn’t write in the same style for an accountant as I would for a nursery.
If you want to see examples of my work, just head over to my portfolio page.
SEO - Search Engine Optimisation.
When it comes to on-page SEO, I know pretty much all there is to know.
Every piece of copy I write for the web has the basics of SEO thrown in. Why? Well, for one it’s habit. It would feel incredibly weird writing copy without me also thinking about the search engines. Secondly, just covering the basics of SEO can have a great impact on where a website ranks.
Great copy that ranks well on search engines = extra happy clients for me. It’s a win-win!
If you’re looking for a service that goes beyond the basics of on-page SEO, the no problem. Visit my SEO Copywriting page to find out more.